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Le métier de baby planner

The baby planner profession

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Take care mama

When your baby arrives, it is natural to want to give them the very best. However, bear in mind that your baby's wellbeing often rests on simple but essential needs.

What does the new role of baby planner involve?

The emerging profession of baby planner is a logistical and organisational support service for expectant and new parents. They help organise the arrival of a baby: choosing the essential baby equipment, arranging and making the home safe, finding childcare, handling the relevant administrative steps, anticipating the postpartum period, and raising parents' awareness of the challenges of this particular time. Thanks to their personalised support and expert advice, a baby planner helps parents navigate this transition with greater peace of mind and confidence. For parents welcoming their first child, working with a baby planner can transform the experience of pregnancy and the first months of a baby's life into a far more enjoyable and joyful adventure.


In short, a baby planner is a certified professional who supports parents in preparing for the arrival of their child, offering personalised guidance and helping to organise all the practical and logistical aspects of this new parenting journey.

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What motivates people to call on a baby planner to prepare for their baby's arrival?

Calling on a baby planner to prepare for a baby's arrival is an increasingly common decision among expectant parents. This approach is driven by several factors, ranging from the need for practical advice to seeking support through this major life event ahead of them.

What they have in common is finding themselves overwhelmed by the mountain of information they encounter when they start looking into the subject, and not knowing how to go about preparing for the arrival of their baby or babies.

The Jolly Tip

To avoid overspending when your baby arrives, draw up a priority list of the equipment you will need to meet your baby's needs from birth, and create a flexible, budget-friendly birth list.

Myth vs Reality

Birth is not a finish line — it is very much a starting line. The arrival of your baby marks the beginning of life as a parent, once your baby is here. 

When can you call on a baby planner to help prepare for your baby's arrival?

Calling on a baby planner to prepare for your baby's arrival can be done at different stages of pregnancy and even after the birth. Here I outline the most opportune moments to enlist my baby planning services and the advantages of doing so at each stage:

From the beginning of pregnancy (although ideally it is better to wait until the end of the first trimester). In this case, parents can benefit from early planning and organisation, reduced stress and mental load from the very first weeks, and ongoing support.

In the second trimester of pregnancy (the ideal time to start actively preparing for your baby's arrival). This is the optimal time to plan baby equipment purchases, think about (or even draw up) your baby shower list, and organise the nursery.

In the third trimester (when the urgency to prepare really kicks in). At this stage, calling on a baby planner can help manage the final steps of preparation — in particular, finishing the nursery, identifying the last essential purchases, packing the hospital bag, and planning ahead for the postpartum period.

After the birth (a valuable source of support for welcoming your baby). Indeed, a baby planner is part of a network of professionals involved in parenting support. They can be a valuable source of support in helping parents adapt to their new life and directing them towards the right healthcare professionals and perinatal support practitioners: advice on breastfeeding, baby's sleep, and daily routines, support with managing stress and fatigue, and more.

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The baby planner is mainly involved when the expectant parents are ready to focus on these preparations.

How to choose your baby planner?

Hiring a baby planner to prepare for your baby's arrival requires careful evaluation of their qualifications, services, personal compatibility, availability, costs and recommendations. By taking the time to choose wisely, you can find a baby planner who will meet your needs and expectations. They will help you experience your pregnancy and the transition to parenthood in a calm and well-organised way.
 

We share here 3 key tips for prospective parents looking for a baby planner:

Visit the baby planner directory. The directory is available on the website of the Association Francophone des Baby Planner and lists all baby planners who have completed the training from The Parents Factory. These are professionals, experts in baby planning, guaranteeing quality for parents.

Choose your baby planner based on the connection you feel. Trusting the person you work with is essential. Your baby planner enters your private world and your daily life to support you closely through some of the most precious steps of your journey. Take the time to talk and get to know their working methods.

Don't hesitate to look at other parents' reviews. They provide valuable insight into the quality of a baby planner's services. It is also important to find out about the packages, costs and rates on offer, as well as the baby planner's flexibility and availability — both essential for adapting to and meeting your changing needs.

Birth prep challenge

Your pregnancy is nearing its end? Jolly Mama coaches you to give you all the keys to a calm birth

The baby planner profession

Choosing the right baby planner to prepare for your baby's arrival is therefore an important step to ensure you receive the support and guidance you need during your pregnancy and after the birth of your baby.

Why would anyone need to call on a baby planner to prepare for the arrival of a baby today? What does this tell us about our society?

The emergence and popularity of baby planning services reflect significant changes in our contemporary society. Calling on a baby planner to prepare for baby's arrival can help address the geographical dispersal of families (the support of those close to us is often missing), generational shifts (newer generations no longer wish for family input or advice), the lack of support outside the medical sphere (particularly regarding baby planners' expertise in nursery equipment), the lack of time to prepare for welcoming a baby, and the increasing mental load brought about by family responsibilities within the home — all factors that contribute to the need of expectant and new parents to have dedicated support.

Transitioning from a couple in love to a parenting couple, choosing to experience motherhood alone, or simply growing a family is a significant challenge. The arrival of a baby turns everything upside down, on every level. Calling on a baby planner to prepare for baby's arrival meets parents' need for information and organisational and logistical support during this hugely important stage of their lives.

This article was written by Alexandra Martin. 
"The baby planner profession is still relatively unknown, but it can be a genuine source of logistical and organisational support for expectant parents, especially those awaiting their first baby. My name is Alexandra Martin and I am a baby planner. I created Maman Emoi because I am passionate about supporting parents in preparing for the arrival of their baby in order to give them all the resources, keys and tools to navigate this transition into parenthood as serenely as possible. Find me on the account @maman_emoi_babyplanner where I share daily tips and advice."

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