To encourage a good start to breastfeeding, let your baby feed without watching the clock.
Encouraging contact
First and foremost, it is important to have your newborn skin-to-skin in the first hour after birth. Let your baby instinctively find their way to the breast. They will be naturally guided towards the nipples, which carry the same scent as the amniotic fluid.
Feeding on demand
It is important to breastfeed your baby on demand in order to establish a good milk supply. Your baby knows how to regulate their own feeding. There is no need to wait a set amount of time (3–4 hours) between feeds — feed as often as your baby shows the need, especially in the first few weeks.
Feeding frequently
Frequent feeds (every 1–2 hours) in the first days of breastfeeding are normal, and they signal to your body to produce milk. It is simply a matter of supply and demand: the more your baby feeds, the more they stimulate your body's milk production. Your baby's need to feed can be intense during the first few weeks. As well as wanting nourishment, your baby loves being close to you for reassurance and to adjust to their new environment.
A tip: let your baby feed for as long as they want. For some babies, feeds last 20 minutes, but others may take longer. Wait until they release the breast before offering the second one. At the next feed, you can start with the second breast. On average, your baby may feed between 8 and 12 times in 24 hours during the first few weeks (this is just an average — some babies feed much more).
Don't panic about feeding marathons
If you feel that your baby is constantly at the breast, this is not necessarily a sign of insufficient milk production or poor latch. If they are wetting 5 to 7 nappies a day, they are getting enough nourishment for their health.
Feeding "marathons" are common between 2–3 weeks, 6 weeks and 3 months, and correspond to growth periods during which your milk supply needs to adapt to your baby's needs. The best thing to do is to let your baby feed without watching the clock.
Surrounding yourself with experts and supportive people
If in doubt, don't hesitate to ask an IBCLC to check your baby's latch after birth and how they are taking the breast.
Your baby should have a good mouthful of your nipple as well as a large part of the areola (the pigmented area surrounding the nipple). They should not be chewing, or appear to be struggling to stay latched. Sore breasts (breastfeeding nipple cracks) can also be signs of a poor latch. An IBCLC will be able to identify any potential tongue-tie issues (when your baby does not have good tongue mobility and the tongue is too tightly attached to the palate).
To prepare well for breastfeeding, make sure you also gather information during your pregnancy and surround yourself with people who are knowledgeable and positive about breastfeeding (midwives, friends who have breastfed and had a good experience). This will help you feel more relaxed. Don't hesitate to contact your local La Leche League, or to explore the many resources available on their website.
Resting and taking care of yourself
Calm is equally important. Milk let-down is not purely a mechanical response. Stress can block the production of oxytocin, which plays a key role in the milk ejection reflex. Take care of yourself: limit visitors, especially in the first few days, let yourself be looked after and stay in bed with your baby. Drink enough water (but only when you're thirsty — drinking more will not increase your milk supply) to avoid dehydration. And nourish yourself well.
Be mindful of taking breastfeeding supplement containing galactagogue foods right after birth. Except in very rare cases and on the advice of healthcare professionals, you do not need it to support your milk coming in. So in the early days, avoid the well-known breastfeeding herbal tea, as this can lead to engorgement and then a breastfeeding mastitis.