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Les envies de la grossesse

Pregnancy Cravings

What are pregnancy cravings? What causes them? We tell you everything! 

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Craving strawberries? We all know this expression — but is it a myth?
Why does craving strawberries automatically bring to mind a pregnant woman?

In fact, it is mostly a cliché, fed by popular imagination. Cravings during pregnancy are unique to each woman, but they can be unusual and often centre on out-of-season foods.

STATS

50 to 90% of women experience pregnancy cravings!

What are the causes of pregnancy cravings?

Between 50 and 90% of women are affected during pregnancy. Pregnancy cravings generally peak in the second trimester before declining in the final trimester.

An article published in September 2014 by two American researchers in the journal Frontiers in Psychology — "Pickles and ice cream! Food cravings in pregnancy: hypotheses, preliminary evidence, and directions for future research" [1] — explores 4 possible explanations for these unusual cravings:

The role of hormones

It was long thought that fluctuations in hormones during pregnancy (or periods) could directly trigger certain cravings, such as a craving for chocolate.

However, recent studies, particularly on menstrual cycles, have shown that there is in fact little correlation between hormonal changes and these food cravings. Another study from 2009 showed that most women continue to experience cravings for sweet foods even after the menopause.

Hormones, on the other hand, are thought to have an indirect impact on cravings during pregnancy by altering perceptions of taste and smell. However, the exact link between the two has not yet been fully established.

Nutritional deficiencies

The body is said to send signals to make up for its deficiencies. For example, a craving for strawberries could indicate a lack of B9, or a craving for red meat a need for iron. Some experts call this "instinctotherapy".

The craving for non-food items, also known as pica syndrome (such as chalk, plastic, soil, etc.), can occur during pregnancy. This syndrome appears mainly in cases of iron, zinc and calcium deficiency. For example, craving ice cubes could be a sign of iron deficiency [2]. 

Please note: this is more of an association than an established cause — further research is needed! For example, pica syndrome could manifest because substances found in the ingested items may help reduce gastrointestinal disturbances and the damage caused by pathogens and toxins [3]. 
If this applies to you, speak to your doctor, who may recommend that you be tested to detect any potential deficiencies. 

A craving for raw fish could be your body's way of signalling a need for essential nutrients.

Iodine requirements double during pregnancy, and we also need omega-3s for the baby's brain development. Some studies suggest that omega-3s (such as DHA and EPA) may be more easily absorbed when raw than when cooked [4], as is the case with selenium [5] (which is also important for counteracting the toxicity of mercury found in fish). Similarly, the iodine content of boiled fish may decrease by 58% [6].

Some women crave dairy products during pregnancy, and some even find that their lactose intolerance disappears during this period. It is thought that this is more likely due to a need for iodine rather than calcium, as dairy products are, after seafood and seaweed, a good source of iodine.

Do however avoid consuming them in excess as they are inflammatory, and opt for whole and ORGANIC products where possible.

Our pregnancy supplement Baby Bump can help you address any nutritional gaps. 

But it is not all that simple or straightforward…
How can we explain that pregnant women do not crave more, for example, leafy green vegetables, which are the richest in B vitamins, iron, and magnesium (nutrients that pregnant women are traditionally deficient in)? Cravings tend to focus mainly on sweet foods and foods high in saturated fats.

And how can we explain that pregnancy cravings do not follow the trajectory of foetal growth (whose needs increase as the months progress)?

Nausea influences pregnancy cravings

Another hypothesis is that these cravings help to calm the pregnancy nausea. The body will naturally seek out foods containing chemical compounds that can relieve nausea. Furthermore, eating smaller, more frequent meals and having snacks can help relieve nausea and acid reflux.  

Finally, when we eat plants, we always ingest their "secondary compounds", which give them their characteristic flavour. Consumed in large quantities, they can be allergens, carcinogens, teratogens… The body may become more sensitive to these odours in order to protect the foetus from potentially toxic compounds. Several American studies have associated the presence of nausea with a lower risk of miscarriage or preterm birth. The peak of aversions corresponds, moreover, to the period when the foetus would be most vulnerable.

Our food supplement for pregnancy nausea Bye bye nausea, made with ginger and cardamom, can help you by reducing the intensity and frequency of nausea. 

Cultural and emotional factors

In India, a study showed that Indian women feel aversions towards food linked to their traditional female role, such as curry. Certain comfort foods, or foods associated with childhood (cakes, sweets…), can suddenly become appealing — a way of compensating for the major physical and emotional upheaval that the expectant mother is going through.

A 2014 American study showed that chocolate cravings are mainly linked to the perception of pregnancy as a time apart, during which one can indulge and be less careful, without guilt.


A craving for carbohydrates to build up fat reserves
 

In the first trimester, it is common to crave carbohydrates, such as pasta, even for women who were following a low-carbohydrate diet before pregnancy. This is the body's way of building up fat reserves for the end of pregnancy and breastfeeding.

Metabolic changes occur in the pancreas at the start of pregnancy. This is because it is preparing for the insulin resistance that will arise during the second trimester, as the number of insulin-producing cells in the pancreas increases, generating a rise in insulin levels that can even triple [7].

In general, around week 11 of pregnancy, insulin resistance is at its lowest level, and blood sugar drops, which may explain cravings for carbohydrates during this period.

To satisfy these cravings, it is preferable to opt for unprocessed, wholegrain carbohydrates (wholemeal pasta instead of white). Pulses should not be forgotten either.

A craving for salt may indicate high blood pressure

If you really only crave salty — or very salty — foods, this may be linked to high blood pressure.

It is now recognised that salt is essential for a number of changes observed during pregnancy, including blood and cardiac adaptations, and that it directly influences placental development and the uteroplacental immune environment [8].

Furthermore, studies have shown that salt restriction is of no benefit for women suffering from hypertensive disorders of pregnancy [9], and on the contrary, salt appears to contribute to lowering blood pressure during pregnancy and may reduce the risk of pre-eclampsia [10].

Please note: salt is not a treatment for pre-eclampsia, but if you have excessive cravings for salty foods, it may be worth looking into.

Why this product?

Fancy something indulgent? Try Vanifique: vanilla, macadamia nuts and, above all, the essential nutrients to support your maternity journey. Each snack contains 400 μg of natural folates (vitamin B9), and is vegan, gluten-free and free from refined sugars!

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Pregnancy cravings: our tips for managing your appetite and hunger pangs

Should we give in to all our cravings? You can treat yourself in moderation.

When pregnant, you are not really eating for two, and you continue to eat a balanced diet, without excess, limiting your intake of "high glycaemic index sugars" and ultra-processed foods.

It is important to maintain a reasonable weight gain, as excessive weight gain during pregnancy can have consequences for your health and that of your baby — for example, gestational diabetes, hypertension, a higher risk of caesarean section, or a risk of obesity in the longer term for both mother and baby.

Conversely, insufficient dietary intake increases the risks of foetal hypotrophy (low birth weight baby), intrauterine death, or intrauterine growth restriction.

Requirements during pregnancy are increased for B vitamins, vitamin D, iron, calcium and iodine (essential for the development of intelligence and learning abilities).

So nothing in excess, and enjoy nourishing yourself well, for you and your baby!

For more detail, have a look at our article onnutrition during pregnancy, written with our nutritionist doctor, Dr Chicheportiche.

Did you know?

Your cravings may reflect nutritional deficiencies!
Consuming non-food items: iron, zinc, calcium.
Raw fish: iodine, selenium, DHA.
Dairy products: iodine.

Our ideas for indulgent and healthy snacks

Organic carrot sticks with a lovely aubergine hummus homemade.

Apple slices dipped in whole almond or hazelnut butter (iron and vitamin C — a great combination, as vitamin C helps with iron absorption).

Half an avocado with a squeeze of lemon on a slice of seeded wholemeal bread (to stock up on healthy fats and fibre — you can add spices if you fancy).

And for a ready-made, indulgent snack, our pregnancy snack vanilla dip!

Having a latte can also be a great option, particularly by including a collagen food supplement in powder form, rich in protein.

Head over to the blog, in the recipes section, for more ideas!

Discover our products
Pregnancy food challenge

Our step-by-step advice for your diet during pregnancy

Pregnancy Cravings
[1] Orloff, Natalia C., and Julia M. Hormes. 2014. "Pickles and ice cream! Food cravings in pregnancy: hypotheses, preliminary evidence, and directions for future research". Frontiers in Psychology 5: 1076. https://doi.org/10.3389/fpsyg.2014.01076.

[2] Young, Sera L. 2010. "Pica in Pregnancy: New Ideas About an Old Condition". Annual Review of Nutrition 30 (1): 403‑22.https://doi.org/10.1146/annurev.nutr.012809.104713.

[3] Young, Sera L., Sabra S. Khalfan, Tamer H. Farag, Justine A. Kavle, Said M. Ali, Hamad Hajji, Kathleen M. Rasmussen, Gretel H. Pelto, James M. Tielsch, and Rebecca J. Stoltzfus. 2010. "Association of Pica with Anemia and Gastrointestinal Distress among Pregnant Women in Zanzibar, Tanzania". The American Journal of Tropical Medicine and Hygiene 83 (1): 144‑51. https://doi.org/10.4269/ajtmh.2010.09-0442.

[4] Costa, Sara, Cláudia Afonso, Carlos Cardoso, Irineu Batista, Nádia Chaveiro, Maria Leonor Nunes, and Narcisa Maria Bandarra. 2015. "Fatty Acids, Mercury, and Methylmercury Bioaccessibility in Salmon (Salmo Salar) Using an in Vitro Model: Effect of Culinary Treatment". Food Chemistry 185 (October): 268‑76. https://doi.org/10.1016/j.foodchem.2015.03.141.

[5] Laird, Brian D., and Hing Man Chan. 2013. "Bioaccessibility of Metals in Fish, Shellfish, Wild Game, and Seaweed Harvested in British Columbia, Canada". Food and Chemical Toxicology 58 (August): 381‑87. https://doi.org/10.1016/j.fct.2013.04.033.

[6] HARRISON, MICHAEL T., SHEENA MCFARLANE, RONALD MCG. HARDEN, and EDWARD WAYNE. 1965. "Nature and Availability of Iodine in Fish". The American Journal of Clinical Nutrition 17 (2): 73‑77. https://doi.org/10.1093/ajcn/17.2.73.

[7] Parsons, J. A., T. C. Brelje, and R. L. Sorenson. 1992. "Adaptation of Islets of Langerhans to Pregnancy: Increased Islet Cell Proliferation and Insulin Secretion Correlates with the Onset of Placental Lactogen Secretion". Endocrinology 130 (3): 1459‑66.https://doi.org/10.1210/endo.130.3.1537300.

[8] Scaife, Paula Juliet, and Markus Georg Mohaupt. 2017. "Salt, aldosterone and extrarenal Na+ - sensitive responses in pregnancy". Placenta 56 (August): 53‑58. https://doi.org/10.1016/j.placenta.2017.01.100.

[9] Duley, Lelia, and David J Henderson‐Smart. 1999. "Reduced salt intake compared to normal dietary salt, or high intake, in pregnancy". The Cochrane Database of Systematic Reviews 1999 (3): CD001687. https://doi.org/10.1002/14651858.CD001687.

[10] Gennari-Moser, Carine, Geneviève Escher, Simea Kramer, Bernhard Dick, Nicole Eisele, Marc Baumann, Luigi Raio, Felix J. Frey, Daniel Surbek, and Markus G. Mohaupt. 2014. "Normotensive Blood Pressure in Pregnancy: The Role of Salt and Aldosterone". Hypertension (Dallas, Tex.: 1979) 63 (2): 362‑68. https://doi.org/10.1161/HYPERTENSIONAHA.113.02320.

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