Our pregnancy food supplement is more expensive than average because it is actually 2 supplements in 1, making it easier to take! In general, a prenatal supplement contains vitamins and minerals but no DHA, meaning you need to buy 2 separate supplements — which ends up costing more than buying Baby Bump, which already includes both. Baby Bump also contains plant-based vitamin K2 (K2VITAL®), choline (Vitacholine™) and vitamin D3, which are rarely included in pregnancy multivitamin supplements due to cost. We formulated Baby Bump without compromise, selecting with the utmost rigour only bioavailable actives — meaning they can be absorbed by your body — and at effective doses. As a more affordable alternative, without DHA, you will find our pregnancy vitamins: Bump Essentials: contains all the essential nutrients found in Baby Bump but without the DHA Bump Powder: the equivalent of Bump Essentials in powder form We do recommend, however, that you pay close attention to your DHA intake if you take either of these two supplements — either by eating small oily fish, or with our omega-3 pregnancy supplement Oméga Mama, a vegan source of DHA. DHA contributes to the normal development of the brain and vision of the foetus and breastfed baby; it is essential for fertility, and afterwards for the brain, and to help limit mommy brain and the risk of postnatal depression.